Betekenis van:
loss leader

loss leader
Zelfstandig naamwoord
  • lokartikel
  • a featured article of merchandise sold at a loss in order to draw customers

Synoniemen

Hyperoniemen

loss leader
Zelfstandig naamwoord
  • stuntartikel
  • a featured article of merchandise sold at a loss in order to draw customers

Synoniemen

Hyperoniemen


Voorbeeldzinnen

  1. This is why the product concerned has been described by certain processors as a ‘loss leader product’ which although being a low margin product cannot be abandoned since it is an appeal product which must be part of the catalogue.
  2. Indeed, there are synergies in terms of sales between the product concerned and other products sold by the processors such as other chemicals and/or equipments. This is why the product concerned has been described by certain processors as a ‘loss leader product’ which although being a low margin product cannot be abandoned since it is an appeal product which must be part of the catalogue.