Devise, Sinnspruch [m] (der ~), Wahlspruch [m] (der ~), Losung [v] (die ~), Motto [m] (der ~), Wappenspruch [m] (der ~), Emblem [o] (das ~) {zn.} slogan
motto
watchword
catch-phrase
catch-cry
Hast du ein Motto?
Do you have a motto?
Das Motto für den Antiextremismus-Tag war „bunt statt braun“ .
The slogan for the anti-extremism day was "colourful not brown".